January 14, 2020
Live Company Group plc (AIM: LVCG) is delighted to announce that its subsidiary, BRICKLIVE International (“BLI”) has signed a multi year license agreement (“the Agreement”) with Entertainment One UK Limited, a wholly owned subsidiary of Entertainment One Ltd (“eOne”), to produce themed tours associated with properties and characters of one of the world’s most famous and global children’s brand, Peppa Pig.
eOne, which was recently acquired by Hasbro (NASDAQ: HAS), is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. Peppa Pig, owned by eOne, is an animated television series and is one of the world’s leading pre-school brands. First aired on the 31 May 2004, Peppa Pig is a top performing global preschool property that has been translated into over 40 languages and broadcast in over 180 territories worldwide.
Under the terms of the Agreement, BLI will have non-exclusive rights to create and exhibit Peppa Pig themed BRICKLIVE tours in the United Kingdom (including, Northern Ireland, the Channel Islands, the Isle of Man) and the Republic of Ireland to the 30 September 2023 and in return the Company will pay Entertainment One a royalty fee. The first Peppa Pig BRICKLIVE tour is expected to launch in Q3 2020.
David Ciclitira, Chairman, Live Company Group said: “We are thrilled to be collaborating with eOne, a global entertainment brand, to create an exciting new BRICKLIVE tour of one of the world’s most popular pre-school children’s brands, Peppa Pig. eOne has become the Group’s third international IP partner in less than 12 months which is a significant milestone for the Group and BRICKLIVE.
BRICKLIVE continues to create fresh, engaging and interactive tours that appeal to young children, demonstrating our strength and appeal to international children’s brands. We look forward to working with the eOne team and launching the first tour in Q3 2020.”
Brick Live Group Limited is an independent producer of BRICKLIVETM and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S.