The Snowman and the Snowdog poster


Live Company Group plc, the owners of BRICKLIVE, today announces a new licensed partnership with Penguin Ventures (part of Penguin Random House UK) to produce an exciting new Christmas tour - The Snowman and The Snowdog - inspired by the much-loved animated film The Snowman and The Snowdog, the sequel to Raymond Briggs’ classic picture book The Snowman, which first published in 1978.

BRICKLIVE touring shows consist of a series of themed tours created from the very popular toy brick and include model sets in the form of BRICKLIVE shows ANIMAL PARADISE, BRICKOSAURS, OUTER SPACE and MYTHICAL BEASTS. The 3 year agreement for the UK & Ireland will see BRICKLIVE produce The Snowman and The Snowdog themed brick models launching for Christmas 2019.

Based on the UK’s favourite festive characters, the tour will consist of 16 wonderful models including 4 large models for memorable photo opportunities and 12 smaller models to create an interactive festive treasure trail.

The four amazing large brick models include The Snowman standing at 1.8 metres tall and will use a whopping 53,851 bricks to build; Billy building The Snowman will be 1.3 metres tall using 42,901 bricks; The Snowdog at 75cm high using 11,526 bricks and a 1.8 metre wide Mosaic Head in the Hole selfie zone of the famous trio flying through the air made using 28,000 bricks.

To create the interactive Christmas trail BRICKLIVE will build twelve 30cm high models consisting of famous scenes and themes from The Snowman and The Snowdog including the House at Night, Grandfather Clock, Christmas Tree and Father Christmas. Kids and their families will be able to follow the models to complete the trail, entering a festive competition once completed.

The Snowman and The Snowdog, built and presented by BRICKLIVE will be created using 150,000 bricks and take in the region of 750 hours to build by a team of highly skilled Bright Bricks builders. The interactive features and engaging trail will create a memorable and fun experience for all visitors and families.

BRICKLIVE touring shows have enjoyed huge success at some of the world’s favourite visitor attractions over the last 8 months. Some highlights from 2019 include the BIG CATS tour which has enjoyed a long stay in Chester Zoo, Brookfield Zoo in Chicago is currently hosting the ANIMAL PARADISE show and Marwell Zoo launched BRICKOSAURS including an 8m Tyrannosaurus Rex to much visitor joy in April.

Christmas themed BRICKLIVE touring models are the perfect addition to any visitor attraction during the festive season and come in many shapes and sizes. They’ve been popping up in Zoo’s, visitor attractions, shopping malls and town centres to drive footfall and visitor numbers with models including Santa’s Sleigh and Reindeer, Santa’s Express Train and the BRICKLIVE Christmas scene featuring Santa, Rudolph and a 4m high Christmas Tree.

Demand for new Christmas themed assets has been overwhelming and the UK’s most popular venues have been asking for exciting Christmas content, so Penguin Ventures and BRICKLIVE have collaborated to create this amazing new show to launch in 2019.

Andy Smith, MD of Bricklive Group, said: "We are overjoyed to welcome Penguin Ventures, a leading player in the family entertainment sector, as our newest partner to deliver The Snowman and The Snowdog branded BRICKLIVE tour in the UK and Ireland. Adding this timeless classic to our festive portfolio is a very proud moment and we look forward to developing an amazing proposition for our customers and their visitors.”

Thomas Merrington, Creative Director at Penguin Ventures, said: “We are always looking at how we can bring our classic characters to family audiences in new and unexpected ways and partnering with BRICKLIVE does exactly that. The sculptures show incredible attention to detail and we are really excited to see this trail come to life!”

Touring and venues to be announced in due course.


 Brick Live Group Limited is an independent producer of BRICKLIVETM and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S.